I've been working at Avito since January 2023, focusing on core features and horizontal product design.
Avito is dedicated to improving key metrics, and during my time here, I've worked on search suggestions, launched referral and incentive programs, and implemented numerous smaller improvements. Below are the key ones:
Avito is dedicated to improving key metrics, and during my time here, I've worked on search suggestions, launched referral and incentive programs, and implemented numerous smaller improvements. Below are the key ones:
daily active users
62 million
unique users every month
Avito redesign
Suggestions, snippet redesign
Developed several design options and conducted A/B testing. Rolled out the best-performing version to production based on improvements in key metrics (CTR, conversion rate, etc.). The redesign aimed to enhance user experience and increase search efficiency.
Launched several programs aimed at attracting new users to Avito and reactivating existing users toward target actions. Designed referral and incentive programs, and carried out over 14 launches of giveaways, games, and other formats within the incentive program, each with unique designs.
Contacts
STR
Target buyer
Retention
Daily target buyer
DAU, MAU
APRU
Motivation
programm design
programm design
